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Many Chinese-Americans are not fluent in
English and prefer to speak and receive communications in their
native language. Nearly all foreign-born Chinese-Americans prefer to
speak their native language at home, and many of those who learn
English say they do not speak English very well. Since the majority
of Chinese-Americans are foreign-born, they are thus most likely to
retain their native language preference. Even Chinese Americans who
speak and read English prefer to converse in their native language,
if given the choice.
We leverage our unique media assets and
customer knowledge to provide consumer insights, strategic planning,
media buying services and turnkey program execution. Balancing
legacy and innovation, we are dedicated to providing fresh ideas and
delivering emerging platforms to create genuine brand connections
that resonate with today¡¯s unique Chinese/Chinese American consumer
mindset.
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